Search Engine Optimization or SEO is very important in the process of Digital Marketing. Mostly what it is that how you can bring your product (website / blog) to the first page of a search engine (90% of the time its Google). The Importance of being on the first page as to being on second is drastic. As a matter of fact 67% of the people who search for something tend to click only from the results that appear on the first page. SEO can be handled in multiple ways, but most important are ON page and OFF page SEO.
We will help you by using the facts and research we have accumulated over the years of how the search engine algorithms works, what are the important points to keep in mind while creating website / content. By creating and optimizing the website / content we can increase the traffic as well as the ranking of it on the search engine. SEO is not a one day job, to get a well reputed website with continuous traffic it needs atleast 4-6 months of dedicated time and effort. Adding backlinks to other websites as well as blogs and any content you post helps to build a good platform for your site to stand on. SEO is a cost-efficient way of promoting your website as it doesn’t need any investment to promote the website. Though there are ways you can advertise your website which we will cover in Google Adwords and Pay-Per-Click.
Rough Idea of what all we will do in Search Engine Optimization (SEO):
SEO Research & Analysis
- Market Research
- Keyword Research and Analysis
- Keyword opportunity
- Competitors Website Analysis
- How to Choose Best Keywords
- Tools available for Keyword Research
Website Design SEO Guidelines
- Content Research
- Content Guidelines
- Content Optimization
- Design & Layout
- WordPress Design
- XML Sitemap / URL List Sitemap
Google Analytics
- Website Tracking
- Goal Conversion Tracking
- Event Tracking
- Post Tracking on Facebook, Twitter, Blogger.
On-page Optimization
- The Page Title
- Meta Descriptions & Meta Keywords
- Headings
- Bold Text
- Domain Names & Suggestions
- Meta Tags
- Images and Alt Text
- Internal Link Building
- The Sitemap
- Server and Hosting Check
- Robots Meta Tag
- Duplicate content
Off-page Optimization (Generating Back links)
- Page Rank
- Link Popularity
- Link Building
- Directory Submission
- Social Bookmark Submission
- Blog Submission
- Articles Submission
- Links Exchange
- Posting to Forums
- Submission to Search Engine
- Press Release Submissions
- Forum Link Building
- Competitor Link Analysis
SEO Reporting
- Google analysis
- Tracking and Reporting
- Reports Submission