Digital Marketing for E - Commerce
Using Digital Marketing, E-commerce creates huge revenue as it helps to acquire customers and brand value. Customers are no more dependent just on content or a word-of-mouth before buying a product; they make sure to read the reviews about a product on all the platforms on which the product is listed.
According to the recent analysis, 37 million social media visits led to 529,000 orders approx. Out of others, Facebook helps to get more traffic to the website which leads to sales constituting average 85% of all the orders.
It has become very important to grab customers attention as they get distracted really easily, this is where Digital Marketing comes into the picture and help E-commerce businesses to go through such challenges.
Digital Marketing focuses on incorporating it’s appropriate marketing channels to make it easier for E-commerce businesses, find out few of the most important Digital marketing channels below.
1. Search Engine Optimization (SEO)
For your e-commerce website, Search Engine Optimization (SEO) is like a blessing in disguise. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
2. Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is focused on improving the website’s visibility in order to increase organic search engine ranking. It is a perfect channel which provides short-term results really quickly.
Search engine marketing (SEM) uses paid ad campaigns based on keywords to reach out to users actively searching for your website.
The most well-known and effective platform of SEM is Google AdWords, it is the paid search channel where E-commerce businesses should definitely focus on. Here is a case study of Trivago, how they used Google AdWords to be listed at the top of relevant search results.
3. Email Marketing
Email marketing is not dead yet, it is still the most effective channel of Digital Marketing for retailers delivering actual ROI.
Emails play an important role in providing a better customer shopping experience. Once you order or pay for your product on the E-commerce website, immediately you get the confirmation email and also a digital invoice. Users might email questions about products, your experience, or remind customers of their abandoned shopping cart. or general information requests about the company. Personalised emails help your customers connect with your company well.
4. Social Media Marketing (SMM)
Social media has taken over the world, there is hardly anyone who is not active on social media. Posting regularly on Instagram or Facebook have become a day to day habit. It has become easier for brands to reach out customers through social media. As social networks are getting stronger it has become for Digital market professionals to include paid social media as part of their strategy to reach out more customers.